A lot of owners of small businesses still have the impression that if you build a website, the visitors will come. While it’s a good thing to have a website and online presence, having one set up doesn’t mean that there will be many people who will visit it and check it out. Some offline methods can help such as offline advertising, putting the business url on business cards and flyers and so on. But in the race to get your brand in front of consumers, it is vital that small businesses consider SEO as well.
For instance, SEO for New Zealand companies can be very important because it allows local companies to surface in the online searches carried out by people in New Zealand. If someone in the country searches for a place to buy solar panels, and you are a solar panel company in NZ, then you want to make sure that you come up in the search results. People are heavily dependent on Google for searches, so you need to be somewhere in Google’s results, or else your company will not benefit.